Yolanda Sidney serves as Vice President of Armor & Light LLC and Vice President of Marketing & Publishing for Armor & Light Publishing. She brings more than 30 years of leadership experience in marketing, publishing, and product development. She currently serves as Marketing Director for M.E.E.T. Ministry, where she leads strategic marketing, communications, and outreach initiatives supporting programs such as the School of Gospel Health Evangelism, Our Home Natural Health Retreat, the G.O.D.S. P.L.A.N. Health and Wellness Book Series, and Leaves of Life Herbal Supplements.

Prior to her ministry work, Yolanda built a distinguished career in Christian publishing with Tyndale House Publishers, where she served in senior marketing roles for over twelve years. She led strategic campaigns for bestselling authors including Tony Dungy (Quiet Strength, over one million copies sold), Dr. James Dobson, Dr. Barry Black, and Wintley Phipps. Her work contributed to numerous New York Times bestselling titles, including Bringing Up Girls, Uncommon, The Mentor Leader, The Son of Hamas, The Cause Within You, and The Devil in Pew Number Seven. She directed integrated marketing strategies, extensive publishing portfolios, and expanded the national reach of influential Christian literature.

Yolanda’s professional experience also includes leadership roles with Wilton Industries, Market Day Corporation, and Alberto-Culver, where she managed multimillion-dollar product lines and drove strategic growth initiatives. She began her career as a Senior Financial Analyst at Harris Trust & Savings Bank. Yolanda holds a Bachelor of Science in Business Management from DePaul University and also participated in a Residency Teaching Program at North Carolina State University.